Apple Launches iPhone X: New iPhone

Apple Launches iPhone X: 10 Things To Know About New iPhone

The iPhone X price starts at $999 for US customers. The much awaited Apple iPhone X launch in India will be at a starting price of Rs. 64,000.

(iPhone X)

 10 things to know about iPhon X

1. The iPhone X - pronounced 10 - will come at a starting price of $999 for US customers. It will be available starting November 3 in more than 50 markets. Customers in India will be able to buy the iPhone 8, iPhone 8 Plus and iPhone X, at a price starting from Rs. 64,000 within days of availability of the smartphones in the US and other markets.

2. The unveiling comes with Apple seeking to recapture the magic of the first iPhone release in 2007 as it struggles to maintain market share. Apple investors and fans have viewed the 10th-anniversary iPhone launch as an opportunity for the company to refresh a smartphone lineup that has lagged in introducing new features amid an increasingly innovative smart phone market.

3. Apple chief executive Tim Cook, speaking at the first event at the new campus theater - Steve Jobs Auditorium - named for late Apple co-founder Steve Jobs, said the newest flagship handset is a milestone for the company a decade after the first iPhone release. "Ten years later, it is only fitting that we are here in this place, on this day to reveal a product that will set the path for technology for the next decade," Mr Cook said. 

4. iPhone X features: For the 10th anniversary model, Apple developed what it called an A11 Bionic chip and uses its FaceID to unlock, authenticate and pay via the Apple Pay mobile payments system.

5. The iPhone X edge-to-edge 5.8-inch (14.7-centimeter) "super retina" OLED display that has improved resolution, and uses facial recognition to unlock the device.

6. The iPhone X takes away the 'home' button. The iPhone X has wireless charging, an infrared camera and hardware for facial recognition, which replaces the fingerprint sensor for unlocking the phone.

7. The iPhone X was one of three new iPhone models - along with iPhone 8 ($699) and iPhone 8 Plus ($799) - unveiled at the first event at Apple's new "spaceship" campus.